“In stark contrast to its cuddly international image, Canada is the dirty old man of the climate world – missing its Kyoto emissions reduction target by a country mile (by 2007, it was 34% above its target) and showing no signs of reigning in its profligacy.” The Guardian, November 30, 2009
What the hell is going on? Copenhagen was a freaking fiasco! What happened? And how is Mr. Environment Minister going to do to fix it?
Stevie (The PM).
O.K. We have a plan. A couple of things actually. Most of them revolving around science and stuff, since we keep getting hammered on our stance with what the climatologists are telling us (you know, the IPCC reports and such). Anyway, the plan is multifaceted, and we’re still bouncing off ideas (FYI: if you got any Prime Ministery input, just pass it on), but here is what we have so far:
1. To get the scientific community off our back, we’re going to challenge them to perform definitive, but basically impossible, climate science experiments. Doesn’t that sound great? I wrote that myself. And here’s one just off the top of my head, which I’m calling the TRI-EARTH experiment (also, wrote that myself). Here, we’ll ask scientists to create two other planet Earths, and populate them with identical geology, biodiversity and anthropogenic infrastructure, and then do a compare and comparison. Our current Earth could be the test subject, whereas the other two could represent “controls” (ooh actual science lingo). These would be conditions with (a) zero fossil fuel emissions, and (b) intensive fossil fuel emissions. Scientists would then be asked to collect data for 100 years, and then reconvene with their conclusions. Brilliant right? Oh man, our tech guys are gonna love making that website.
2. To get the environmental community off our backs, we’re thinking of asking the HR Departments of all tar sand companies to actively hire members of the biodiversity community. And we’re not talking scientists here, but actual animals – the cuter and the furrier the better! This strategy is even timely! Can you believe our luck? 2010 is the “International Year of Biodiversity.” Anyway, the idea is that this would be an excellent way to create tension between all those environmentalists. Imagine the debates! I can hear them already: “You can’t shut down the tar sands! Think of the livelihood of our friends, the [insert name of cute furry mammal]. How will they maintain their way of life?” As an added bonus, the irony alone just might get Suzuki’s brain to explode.
3. This one is a biggie! We’re looking into actually creating new scientific laws! Wouldn’t that be great? I mean a good chunk of the data out there is based on rigorous climate modeling, which is powered by scientific laws and mathematical equations (bla bla bla). So we say: why not take matters into our own hands, and create something like a new addition to the Laws of Thermodynamics. I mean, these laws are well known, they come up a lot in climate studies (the first law with its overbearing “energy cannot be created or destroyed” mantra is especially annoying), and as a bonus, they even have too many syllables which we know is always good for added confusion. If we’re smart, we can even make the new law a little “magical” (seriously, maybe something about unicorns – you like unicorns right?). This might make the whole creationism angle a little easier to swallow scientifically (and you know me, I’m always looking for ways to widen our support base).
4. Advertising: and lots of it. Maybe go with either a “Canada is a Climate Change Free Zone” angle (wouldn’t that look great on a t-shirt?); or maybe just a straight up promotion of things to do in a hotter climate. I think the “Hot Canada” idea could sell itself. I’m thinking four words: beach volleyball and sombreros. Hmmm… let me write that down. Could work as a possible slogan.
O.K enough writing… I’m going to send this memo off right now. These are just a few ideas we’re ready to act on. Add on a good old general marketing blitz, and I think we got something that should do the trick. Anyway, just say the word boss and we’ll get on it pronto.
Sounds great. Make it so (I love saying that). Oh and how about this for a slogan, “No more sweater vests!”