* * * * * * * * * * * * * * * (REPRINTED FROM ISSUE TWO, JULY 25th, 2005)
The Science Creative Quarterly
By hughmacleod
Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere