SUPER-BRANDING HITS MOLECULAR BIOLOGY
1. Mass Spectrometry, now with an iDock!
2. X-ray crystallography, now with a Sears automatic ice-maker!
3. SDS-Polyacrylamide gel electrophoresis, now with Tide!
4. Differential Scanning Calorimetry, now with a Starbucks espresso maker!
5. UV/Vis Spectrophotometry, now with Coppertone sunblock!
6. Automated DNA Sequencing, now with 200 free anytime minutes a month from Verizon!
7. Ultracentrifugation, now with a Cuisinart fruit smoothie accessory!
8. PCR, now with Velveeta cheese!
9. NMR, now with MRI and CGI from IBM!
10. Radioactivity, now with fluorescence!